Hobie Eyewear 2025 Lineup Expansion -- Press Release 05 May 2025

 

Hobie® Eyewear Expands 2025 Lineup with Three New Standouts: Cove Float, Mya, and Commander Oceanside, CA – May 5, 2025 — Following the successful launch of Hull Float earlier this year, Hobie® Eyewear is thrilled to announce the addition of three new premium styles to its 2025 lineup: Cove Float, Mya, and Commander. Each frame reflects Hobie® Eyewear’s unwavering commitment to blending performance technology with authentic coastal style—and ensures that adventurers, anglers, and outdoor enthusiasts are covered from sunrise to sundown. “Our goal has always been to design eyewear that doesn’t just keep up—it leads,” said Stephen Vaughan, Senior Director of Product Development. “With these new additions, we’re giving our community more ways to stay protected and look great while doing what they love most.” Cove Float by Hobie® Eyewear Cove Float The evolution of a fan favorite, Cove Float takes the beloved clean-lined silhouette of the original Cove and introduces Hobie’s ultra light, floatable frame technology.  Polarized Nylon Lenses Ultra light Floatable Frame HydroClean™ 360° Coating 100% UV Protection Co Molded Megol Rubber for Grip Rx Ready “The original Cove was a hit because of its clean, unisex design and that laid-back, sporty vibe,” said Vaughan. “But we kept hearing from our water loving customers that they needed a little extra peace of mind, so we added our Floating technology. Now, you get the same style you love, but with the confidence that if they hit the water, they won’t sink. It’s fashion and function, effortlessly combined.” Mya by Hobie® Eyewear Mya Designed for the woman always on the move, Mya delivers an elegant, lightweight frame that doesn’t compromise durability or comfort. Polarized Polycarbonate Lenses TR-90 Frame HydroClean™ Coating 100% UV Protection Co-Molded Megol Rubber for Comfort & Grip Rx Ready “With Mya, we set out to create a frame that speaks to active women who care about style but also demand performance,” Vaughan explained. “We fine tuned the grip on the temples—just enough to keep them in place without pulling your hair, which we know is a dealbreaker for many women. It’s lightweight, flattering, and built to move—whether you're headed to the beach or out on a run.” Commander by Hobie® Eyewear Commander A bold reinterpretation of the classic aviator, Commander is built for those who lead from the front—on land, water, or in the air. Polarized Polycarbonate Lenses Stainless Steel Frame HydroClean™ Coating 100% UV Protection Adjustable Silicone Nose Pads Rx Ready “For Commander, we wanted to modernize that classic aviator silhouette without losing its timeless edge,” said Vaughan. “We chose TR-90 for the temples to cut weight and boost durability, then added adjustable silicone nose pads for that dialed in fit. Whether in the cockpit, behind the wheel, or on the dock, it’s a design that commands attention and comfort.” While Hull Float made waves with its launch earlier this year, the arrival of Cove Float, Mya, and Commander further cements Hobie® Eyewear’s leadership in durable, water ready sunglasses that are as functional as they are stylish. All new styles are now available at select retailers and online at hobieeyewear.com. To view the online version, As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information. To view the online version, please visit  WWW.HOBIEEYEWEAR.COM

Hobie Eyewear -- Press Release 4 Mar 25

 

Hobie® Eyewear Brings High Performance Fishing Sunglasses to the 2025 Bassmaster Classic in Fort Worth, TX

Oceanside, CA (Mar. 4, 2025) - Hobie® Eyewear is set to impress at the 2025 Bassmaster Classic, taking place in Fort Worth, TX. Attendees can visit Booth #3312 to explore the latest innovations in high-performance fishing eyewear, including the highly anticipated Hull Float sunglasses, the first-ever sunglasses made from 100% upcycled Hobie® kayak plastic. With special event discounts, guest appearances by top athletes, and exciting giveaways, this is an event anglers won’t want to miss. Experience the New Hull Float Sunglasses For the first time, consumers will have the opportunity to interact with Hull Float sunglasses in person and see them showcased in an elevated display. These sustainable polarized sunglasses are a game changer for eco-conscious anglers, offering UV protection, polarized lens technology, and water-resistant lenses to reduce glare on the water. Made from upcycled Hobie® kayak plastic, the Hull Float model is part of Hobie® Eyewear's commitment to sustainability while delivering top-rated fishing sunglasses for professional and recreational anglers alike. The new Hull Float sunglasses by Hobie® Eyewear are the first ever sunglasses made from 100% upcycled Hobie® kayak plastic.

Exciting Guest Appearances & Athlete Competitions Hobie® Eyewear athlete Carl Jocumsen will be competing in the Bassmaster Classic, bringing his expertise and passion for performance fishing sunglasses to the water. Additionally, several elite anglers sponsored by Hobie® Eyewear will be competing in the Bassmaster Kayak Series Championship, including Matt Ball, Bailey Eigbrett, Adam Milstead, Josh Counce, Kristine Fischer, Garrett Wade, Abby Abbondanza, Jody Queen, and Cory Dreyer.

Bassmaster Elite Series angler and Hobie® Eyewear athlete, Carl Jocumsen will be competing in the 2025 Bassmaster Classic.

Exclusive Event Specials, Games & Giveaways Visitors to Booth #3312 can take advantage of exclusive event discounts on durable polarized sunglasses for fishing, including affordable polarized sunglasses under $100. Anglers can test out the latest floating sunglasses, scratch proof fishing sunglasses, experience the hydrophobic coating sunglasses designed to repel water and oil, and discover how to choose the best fishing sunglasses for any condition.  Fun activities and giveaways will keep the excitement going throughout the event. Stop by to learn how to keep sunglasses from sinking with Hobie® Eyewear’s lightweight floating sunglasses and get hands-on with their new Hull Float sunglasses that help protect fisheries while supporting sustainable fishing eyewear. A portion of the proceeds from all sales of these sunglasses goes to the FishAmerica Foundation, ASA’s conservation and research foundation. Since 1983, the FishAmerica Foundation has awarded $12.1 million to 1,007 projects in all fifty states and Canada to enhance fish populations, restore fishery habitats, improve water quality, and advance fishery research to improve sportfishing opportunities and help ensure recreational fishing’s future. Kristine Fischer, who will be competing in the Bassmaster Kayak Series Championship, sporting the new Hull Float sunglasses by Hobie® Eyewear.

Why Hobie® Eyewear? Hobie® Eyewear has been a trusted name in professional angler eyewear for decades, known for producing the most durable fishing sunglasses with polarized lens technology to prevent eye strain while fishing. Whether you're an inshore angler, a kayak fisherman, or a tournament competitor, Hobie® Eyewear offers high quality budget fishing sunglasses with features like non-slip frames, impact resistant sunglasses, and waterproof sunglasses for anglers. Where to Buy Hobie® Sunglasses Looking for the best deals on eyeglasses? Find Hobie® floating sunglasses at select retailers or shop online to get the latest in UV protection sunglasses, sunglasses to prevent eye fatigue, and glare reducing sunglasses. Learn more about the Hobie Eyewear warranty and explore sustainable vision gear designed to last. Join Hobie® Eyewear at Booth #3312 at the 2025 Bassmaster Classic and experience the future of fishing sunglasses firsthand!

As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.